Thursday, September 19, 2024

ACKO Forays into Life Insurance Business; Introduces One-of-a-Kind Term Insurance Plan

  • The company aims to becomes a One-Stop Destination for All Protection Needs
  • Launches Flexi Term Insurance Plan with customisable features to suit life’s evolving needs

Chennai: After disrupting the General Insurance space with its innovative motor and health products, ACKO Tech, the parent company of ACKO General Insurance, announces the launch of its new arm ACKO Life Insurance with its revolutionary Flexi Term Life Insurance Plan.

ACKO Flexi Term Life Insurance is a comprehensive solution that offers customers the peace of mind and financial protection throughout their lives. Built upon ACKO’s core principles of fair pricing, convenience, and offering superior customer experience, the plan is designed to cater to the evolving demands of customers.

Key product features:

  • The plan allows policyholders to increase or decrease the coverage amount as the financial responsibilities change, ensuring policyholders have the right level of protection.
  • The plan lets the policyholders modify the duration of the policy to match the life goals, whether shorter-term protection or coverage that extends into later years.
  • Policyholders can add or change the riders to enhance the coverage, tailoring the policy to your specific needs and life stage, such as critical illness or accidental death coverage.
  • The plan introduces a Digital Will feature, allowing customers to easily create, update, and securely store their will online, ensuring their wishes are legally recognized and their loved ones are protected

Moreover, the Term Life Insurance Plan offers exceptional flexibility, allowing customers to switch between different payout options at any time during the policy. Policyholders can choose between a lump sum, monthly installments, or an annuity, tailoring their payouts to best fit their evolving financial needs, even during the claims process.

The ACKO term life plan provides customers with flexibility as well as protection by incorporating the changes in coverage amount or tenure as per the need.

Speaking about the launch, Varun Dua, Founder, ACKO, said, “ACKO understands the uncertainties of life and the evolving needs of customers based on the different stages of life they’re in. We wanted customers to look at life insurance not as a means of investment, but as pure-play protection for them and their families. Our focus going forward will continue to be on pure-protection related products such as the term life product that we have launched recently”

He further added, “With ACKO’s technological expertise, our vision is to reshape the insurance industry, offering a digitally-driven direct to consumer insurance experience that sets new industry standards. We will continue to offer products that are right for the customer and provide more value and superior customer experience..

The Flexi Term plan not only offers comprehensive coverage but also allows customers to customize and adjust their coverage according to their evolving needs, making it a true game-changer in the market. “

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