- Airbnb releases its first-ever Global Quality Report as a part of its commitment to deliver on quality and reliability across the platform.
- With over 2 billion guest arrivals, features such as Guest Favorites, top listing highlights, and ongoing listing quality controls are continuing to have a positive impact across the community.
- Globally, over 400,000 low-quality listings were removed from the platform.
- Growth of Superhost community by nearly 50% in India and an increase in five-star reviews.
- Host cancellations reduced by 20% in India due to enhanced policies.
Bengaluru – March 25, 2025 – Airbnb is proud to announce the release of its first-ever Global Quality Report, marking a significant step forward in the company’s commitment to delivering high-quality and reliable stays for both guests and hosts. This report highlights Airbnb’s ongoing initiatives to improve platform trust, guest experiences, and host quality while ensuring a continued positive impact on communities across the globe.
Since its inception in 2007, Airbnb has grown into a global community of more than 5 million hosts and welcomed over 2 billion guest arrivals worldwide. Despite this tremendous growth, Airbnb remains dedicated to ensuring that every guest can expect a seamless and exceptional stay.
Improving the guest experience
Airbnb recognizes that high-quality listings are essential for building trust between guests and hosts. Beyond ratings, quality is measured by cleanliness, ease of check-in, accuracy, and the overall guest experience. Over the past three years, Airbnb has launched more than 535 new features and upgrades to help perfect the core service and make Airbnb an overall better service for both hosts and guests.
Below are some of the initiatives Airbnb has launched and the positive impact they’re having on both guests and hosts.
Helping guests find the best places to stay
To make it easier for guests to find the best places to stay, Airbnb launched features like Guest Favorites – a collection of the most-loved homes on Airbnb, based on ratings, reviews, and reliability data – and top listing highlights, which show percentile ranking for the top 1%, 5%, and 10% of eligible homes.
Guests are loving these updates. Since its launch, over 250 million nights have been booked at Guest Favorite listings[1] with the average overall rating across all Guest Favorites remaining high at 4.92 in India[2]. Listings in the top 1, 5, and 10 percent of ranked listings globally, have also received over 3 million five-star ratings[3], making up a fifth of all five-star reviews.[4] Airbnb also revamped its ratings and reviews – including adding the ability to sort reviews from lowest to highest, added a rating distribution chart, and more details about the reviewer – to help guests more easily understand if a listing is right for them.
Improving reliability and deterring cancellations
Airbnb has also introduced measures to reduce host cancellations, a significant pain point for guests and made significant changes to deter avoidable host cancellations, including:
- Adjusting default booking settings and reducing calendar availability, to give new hosts greater control and flexibility before their first booking;
- New pricing tools for hosts to allow them to easily see the price guests pay, to help prevent inaccurate pricing; and
- Firmer consequences and stricter policies for host cancellations that could have been avoided.
Since making these updates, Airbnb has seen host cancellation rates in India decreased by approximately 20% year over year.[5]
How better stays impact ratings and reviews
Airbnb believes that its investment in listing quality, host education, and deterring host cancellations has contributed to a positive impact on guest ratings and reviews.
Ratings and reviews are among Airbnb’s initial innovations. Over the past 16 years, guests have left over 460 million reviews[6] – which has, in turn, helped other guests find and choose the right stay for them. Since making investments in improving quality and reliability, Airbnb has seen an average listing rating of over 4.75.[7] Last year in India, more than 80% of reviews[8] left by guests were five stars.
Helping hosts provide high-quality stays
As Airbnb retains and attracts new hosts, it remains committed to keeping our supply quality high. To empower hosts to deliver world-class stays, Airbnb provided them with extensive resources in our Resource Center such as the 5-Star Hosting series to help them understand how to provide excellent hospitality and earn the highest rating possible. The Airbnb Superhost program, which is in its 10th year, also continues to reward top-performing hosts. Last year, the Superhost community grew by almost 50%[9] in India.
Boosting trust with hosts
Airbnb has also launched a number of initiatives to help hosts feel confident about welcoming guests into their home. This includes the ID verification process for guests and hosts as well as proprietary reservation screening technology, aimed at helping to reduce unauthorized and disruptive parties. Since launching over a year ago, the reservation screening technology has blocked or redirected more than 1.4 million guests[10] worldwide from attempting to book on Airbnb.
Hosts can also better understand a guest’s history on Airbnb[11] before accepting a booking by reading reviews from past hosts, using the secure messaging service to ask the guest questions before their stay, or if they’re a new host, specify that they would like an experienced guest for their first reservation.
Removing low-quality listings
While features like Guest Favorites and top listing highlights help guests find the best places to stay, guests may still encounter listings that fall short of their expectations.
In 2023, Airbnb launched its updated hosting quality system, which takes a more targeted and holistic approach to evaluate listings against our quality criteria. It has been an effective way to evaluate listings on Airbnb, provide education and actionable feedback for hosts, and remove listings that fail to meet our bar for quality.
Since its launch, over 400,000 listings have been removed for failing to meet Airbnb’s quality standards.[12] By removing these low-quality listings, Airbnb is helping to reduce the likelihood that guests might have a negative experience, as evidenced by an approximately 20% decrease in the percentage of quality-related customer service issues in India year over year.[13]
Our work continues
Airbnb is constantly innovating for its community. The company is proud of the progress made by its dedicated teams, industry-leading policies and products, and valuable partners to help ensure each stay is a positive experience for both guests and hosts. However, Airbnb acknowledges that its work continues.
