Bangalore: Ather Energy has emerged as the No. 1 electric two-wheeler (e2W) player in South India for December 2024, capturing a commanding 25% market share, according to the latest data from Vahan.
In December 2024, one out of every four electric two-wheelers sold in South India was an Ather, solidifying the brand’s position as a leader in the region’s rapidly growing e-mobility segment.
The company’s performance underscores its commitment to delivering innovative, reliable, and sustainable transportation solutions, aligning with the region’s shift towards greener mobility.
| SALES | Â | Dec ’24 | |||||||||
| Zone | State | Ola | TVS | Ather | Bajaj | Vida | Ampere | Hero Electric | Okinawa | Others | Total |
| Total | 2002 | 2268 | 2093 | 1466 | 181 | 1169 | 11 | 14 | 1491 | 10695 | |
| Andhra Pradesh | 550 | 478 | 598 | 770 | 101 | 88 | 1 | 3 | 347 | 2936 | |
| Tamil Nadu | 1452 | 1790 | 1495 | 696 | 80 | 1081 | 10 | 11 | 1144 | 7759 | |
| Total | 1753 | 1660 | 2426 | 1065 | 92 | 182 | 1 | 22 | 2196 | 9397 | |
| Goa | 92 | 37 | 147 | 181 | 0 | 5 | 0 | 0 | 56 | 518 | |
| Karnataka | 1661 | 1623 | 2279 | 884 | 92 | 177 | 1 | 22 | 2140 | 8879 | |
| Total | 778 | 791 | 1599 | 945 | 54 | 73 | 3 | 0 | 143 | 4386 | |
| Kerala | 778 | 791 | 1599 | 945 | 54 | 73 | 3 | 0 | 143 | 4386 | |
| South | Total | 4533 | 4719 | 6118 | 3476 | 327 | 1424 | 15 | 36 | 3830 | 24478 |
| M/S | Â | Dec ’24 | |||||||||
| Zone | State | Ola | TVS | Ather | Bajaj | Vida | Ampere | Hero Electric | Okinawa | Others | Total |
| Total | 18.7% | 21.2% | 19.6% | 13.7% | 1.7% | 10.9% | 0.1% | 0.1% | 13.9% | 100.0% | |
| Andhra Pradesh | 18.7% | 16.3% | 20.4% | 26.2% | 3.4% | 3.0% | 0.0% | 0.1% | 11.8% | 100.0% | |
| Tamil Nadu | 18.7% | 23.1% | 19.3% | 9.0% | 1.0% | 13.9% | 0.1% | 0.1% | 14.7% | 100.0% | |
| Total | 18.7% | 17.7% | 25.8% | 11.3% | 1.0% | 1.9% | 0.0% | 0.2% | 23.4% | 100.0% | |
| Goa | 17.8% | 7.1% | 28.4% | 34.9% | 0.0% | 1.0% | 0.0% | 0.0% | 10.8% | 100.0% | |
| Karnataka | 18.7% | 18.3% | 25.7% | 10.0% | 1.0% | 2.0% | 0.0% | 0.2% | 24.1% | 100.0% | |
| Total | 17.7% | 18.0% | 36.5% | 21.5% | 1.2% | 1.7% | 0.1% | 0.0% | 3.3% | 100.0% | |
| Kerala | 17.7% | 18.0% | 36.5% | 21.5% | 1.2% | 1.7% | 0.1% | 0.0% | 3.3% | 100.0% | |
| South | Total | 18.5% | 19.3% | 25.0% | 14.2% | 1.3% | 5.8% | 0.1% | 0.1% | 15.6% | 100.0% |
Some additional data to support the above narrative.
- At the beginning of the financial year, Ather held a market share of 13.6%.
- Since the launch of test rides in June 2024, the market share has grown by 8.1% by Q4.
- Ather’s growth trajectory has been notably steady in comparison to its competitors.
| Q2 2024 (Apr-Jun) – Market Share | ||||||
| State | Ola | TVS | Ather | Bajaj | Others | Total |
| South Zone | 45.8% | 14.6% | 13.6% | 9.2% | 16.7% | 100.0% |
| Q3 2024 (Jul-Sep) – Market Share | ||||||
| State | Ola | TVS | Ather | Bajaj | Others | Total |
| South Zone | 28.6% | 18.3% | 19.5% | 14.2% | 19.4% | 100.0% |
| Q4 2024 (Oct-Dec) – Market Share | ||||||
| State | Ola | TVS | Ather | Bajaj | Others | Total |
| South Zone | 22.9% | 19.2% | 21.7% | 13.8% | 22.5% | 100.0% |
