Bengaluru – 06 May 2025: Aviva Life Insurance has once again been ranked as India’s Most Trusted Private Life Insurance Brand by TRA’s Brand Trust Report 2025, marking its seventh consecutive year at the top in the Private Life Insurance category.
The recognition follows Aviva’s strong performance in FY 2023-24, where it achieved 100% claim settlements within 30 days — one of the fastest turnaround times in the industry.
Mr. Vinit Kapahi, Chief Marketing Officer, Aviva Life Insurance, said, “At Aviva, our commitment extends beyond traditional protection as we aim to redefine life insurance by shifting the focus towards prevention, health, and holistic well-being. By empowering our customers with proactive solutions, wellness resources, and personalized guidance, we intend to help them lead healthier, more fulfilling lives. Being recognized as India’s Most Trusted Private Life Insurance Brand for the seventh consecutive year reaffirms that our efforts are truly aligned with their needs and aspirations.”
Aviva’s offerings span guaranteed savings, term, investment, and retirement plans. Its latest product, the Aviva Signature 3D Term Plan – Platinum, combines pure risk cover with a Preventive Wellness Package.
TRA Research CEO, Mr. N. Chandramouli, said, “This continued recognition is a testament to the confidence customers place in Aviva and its commitment to delivering reliable and customer-focused insurance solutions.”
The Brand Trust Report 2025 is based on insights from over 6,000 hours of research with consumer-influencers across 16 cities.
