DECATHLON, the global multi-specialist sports brand, has unveiled plans to invest €100 million in India over the next five years. This significant investment will focus on expanding the brand’s presence to 190 stores nationwide, enhancing digital engagement, and strengthening local manufacturing capabilities.
India has become a key market for DECATHLON, driving substantial growth. The investment reflects the company’s long-term commitment to fostering sports participation and sustainable development in the country.
Steve Dykes, Global Chief Retail and Countries Officer, DECATHLON: “India is a cornerstone of DECATHLON’s global ambition. Its vibrant market and talented workforce present unprecedented opportunities. We are committed to accelerating our growth here, expanding our reach, and making a positive impact on people’s lives through sports. India’s potential to become a global manufacturing and innovation hub for DECATHLON is immense and we are excited to nurture local talent and contribute to India’s journey towards becoming a sporting powerhouse.”
Sankar Chatterjee, Chief Executive Officer, DECATHLON India: “India is a dynamic and growing market with a burgeoning sports culture. This investment reflects our unwavering belief in the country’s potential and our commitment to contributing to its economic growth. We aim to make everyone enjoy the benefits of sports, and this investment will enable us to reach a wider audience and offer a more comprehensive sports experience. We aim to create a lasting impact by fostering sports participation, generating employment in India, and promoting sustainable practices.”
Aligned with its global mission to “Move People Through the Wonders of Sport,” DECATHLON is taking a multi-faceted approach in India. Beyond retail and production, the brand is committed to increasing sports participation through initiatives like Play for Practice, which includes events, playgrounds, and coaching.
DECATHLON is also amplifying its commitment to local manufacturing, with plans to increase the share of India-made products to 85% by 2026. The company is transitioning its facilities to green energy and implementing circular economy models to reduce its carbon footprint and promote sustainability.
Through partnerships with employees, the DECATHLON Foundation, and local organizations, the company aims to expand access to sports, education, and employment, contributing significantly to India’s economic and social development.
