New Delhi – May 8, 2025: GADDA CO, a leading name in premium sleep essentials and part of Baby & Mom Retail’s House of Brands, has launched its direct-to-consumer website www.gadda.co. The platform will offer customers direct access to the brand’s full product range, including waterproof mattress protectors, ergonomic pillows, and breathable memory foam mattresses.
After establishing a strong presence on marketplaces like Amazon and Flipkart, the D2C site marks a strategic move to build deeper customer relationships and deliver a seamless, personalised shopping experience.
“Our new website reflects our commitment to customer-centric innovation,” said Shish Kharesiya, Founder & CEO, Baby & Mom Retail. “It’s more than a storefront – it’s a space to engage, educate and serve our community better.”
The brand continues its association with iconic actor Mukesh Khanna, reinforcing GADDA CO’s values of trust and wellness. The website will also feature sleep tips, product guides, and expert content to help consumers make informed decisions.
