New Delhi – March 26th, 2025: Grip Invest, leading high-yield investment platform, has introduced its innovative “Sell Anytime” feature, setting a new benchmark in the investment landscape. This feature empowers investors to exit their bond investments before original maturity.
The feature introduces a seamless, digital marketplace where investors can exit their positions with transparent, market-driven pricing. During its beta launch in August 2024, the feature demonstrated a 100% success rate on the platform, matching sellers with potential buyers, validating the intuitive design of the feature.
By offering this option, Grip Invest ensures that investors no longer need to wait until bond maturity to access their funds, providing a practical and efficient solution for the bond market. As the first one to introduce this feature for bonds currently and soon to be launched for SDI, Grip Invest revolutionizes the market by seamlessly facilitating bond sales online, enabling investors to receive competitive offers and secure favorable prices for exiting their investments.
This “Sell Anytime” feature also aligns with SEBI’s vision to ensure retail investors have the ability to exit their investment and also results in improving overall market liquidity.
Commenting on the feature launch, Nikhil Aggarwal, Founder and Group CEO, Grip, said, “Liquidity is often a missing piece in fixed-income markets, and illiquidity in bonds often curtails investor confidence. Based on customer feedback, Grip now allows investors to easily manage their portfolios and access funds in response to market changes. Understanding customer needs, we created a user-friendly digital marketplace that offers smooth transactions, clear exit options, and real-time insights for investors who want flexibility and control in their bond investments.”
Here is how it works:
1. Invest: Choose from a wide range of corporate bonds on Grip Invest
2. Hold & Earn: Earn regular yields during the investment period
3. Sell Anytime: After a minimum holding period of just 2 months, place a sell order on the Grip Invest app or website, receive a market-driven price, and complete the sale digitally
4. Quick, Hassle-Free Settlements: Seamless digital transactions with funds settled within 1 business day after placing your sell order
This launch is the next step in Grip Invest’s commitment to democratise fixed income options and customer-centric financial solutions, reforming how Indian investors perceive and interact with corporate bonds.
