- My Pahadi Dukan is a direct-to-consumer brand offering authentic Himalayan health and wellness products, sourcing from 20,000+ farmers, SHGs, and cooperatives across nine Himalayan states and Bhutan.
- The raised capital will be used for marketing, working capital, operations, and IT to scale the brand’s reach and efficiency.
- The startup has received grants from HDFC Parivartan Scheme and the Ministry of Agriculture’s RKVY-RAFTAAR initiative and was felicitated by the Bhutanese Chamber of Commerce.
- So far, Inflection Point Ventures has invested over INR 800 Cr across 210+ startups.
Uttarakhand – 20 March 2025:My Pahadi Dukan – a direct-to-consumer brand offering authentic Himalayan health and wellness products – has successfully raised an undisclosed amount in Pre- Seed funding through Inflection Point Ventures (IPV). This investment will fuel the brand’s growth by strengthening its marketing, working capital, operations, and IT infrastructure.
My Pahadi Dukan has established itself as a leader in the Himalayan health and wellness segment, working closely with over 20,000 farmers, Self-Help Groups (SHGs), cooperatives, and Himalayan households. The brand has a robust sourcing and distribution network for premium-quality produce from across nine Himalayan states and Bhutan, shipping to over 29 countries with 16,000+ orders fulfilled.
My Pahadi Dukan was founded in 2021 by Himanshu Dua (CEO), Shubham Tandon (CFO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO). With diverse expertise in business, finance, marketing, and technology, the team is dedicated to building a sustainable and scalable platform that empowers Himalayan farmers and delivers high-quality wellness products to consumers worldwide.
Mitesh Shah, Founder & CEO, IPV, says “Consumers today are seeking authenticity, sustainability, and wellness-driven products, and My Pahadi Dukan is at the forefront of this shift. By bringing the richness of the Himalayas to urban markets, they have built a brand that not only delivers high-quality, natural products but also empowers local communities. Their deep-rooted sourcing model and commitment to sustainability align perfectly with IPV’s investment philosophy. We are excited to support their journey as they scale and redefine the Himalayan health and wellness market.”
What sets My Pahadi Dukan apart is its commitment to authenticity, sustainability, and community empowerment. The brand ensures 100% pure, high-quality products while promoting sustainable livelihoods in remote Himalayan regions. By leveraging deep local connections and cutting-edge technology, My Pahadi Dukan provides customers with an unparalleled Himalayan wellness experience.
Himanshu Dua, CEO of My Pahadi Dukan says “At My Pahadi Dukan, we are committed to bringing the finest authentic Himalayan wellness products to households across India and the world. Our mission to introduce the richness of the Himalayas has been significantly strengthened by IPV’s unwavering support. Their guidance through our pre-seed round has helped turn our vision into reality.”
The startup has already garnered significant recognition, including the HDFC Parivartan Grant through IIT Mandi Catalyst and the RKVY-RAFTAAR Grant from the Ministry of Agriculture, Government of India. Additionally, it was felicitated by the Bhutanese Chamber of Commerce, reinforcing its credibility and impact.
The Indian health & wellness-focused food and beverage market is projected to reach $30 billion by 2026, growing at a CAGR of 20%. With increasing consumer preference for natural and sustainable products, My Pahadi Dukan is well-positioned to capitalize on this surging demand.
