Bengaluru, November 21, 2024: Celebrating the timeless synergy between rock ‘n’ roll and motorcycles, Jawa Yezdi Motorcycles, and BSA Motorcycles proudly announces its continued partnership with Independence Rock, India’s legendary rock ‘n’ roll festival, now marking its 30th edition. This iconic collaboration bridges the audacious spirit of motorcycling with the raw energy of rock music, creating an experience like no other.
Widely celebrated as the ‘Woodstock of India,’ the two-day festival that electrified the audiences on November 16th and 17th, 2024, at Mumbai’s iconic Bayview Lawns, Princess Dock, Mazagaon. Independence Rock 2024 was a powerhouse lineup of India’s finest rock bands alongside fresh, genre-defying talent from across the country and beyond. Both, our iconic brands, and the festival are keepers of legacy which are, culturally speaking, not mutually exclusive. Hence, this partnership is a celebration of the ‘free spirited’ – a feeling closely associated with both rock ‘n’ roll and motorcycling.
In line with the Jawa Yezdi Nomads’ philosophy of ‘discovery,’ this year’s Mahindra Independence Rock Festival hosted the highly anticipated Jawa Yezdi Stage, spotlighting the best of India’s budding rock talent through an exhilarating nationwide band hunt. Over 100 bands competed fiercely, with the top three battling it out for a coveted performance slot. Ultimately, Dreadhammer, the thrash metal quartet from Kolkata, emerged victorious in the Tomorrow’s Headliners competition, delivering a dynamic and high-energy performance on the Jawa Yezdi Motorcycle Stage over the festival’s two days.
Mr. Ashish Singh Joshi, CEO of Classic Legends, shared his thoughts, “Both rock music and motorcycling emerged as transformative cultural phenomena in the 1950s, shaping identities and celebrating individuality. At their core, they champion the values of freedom, rebellion, and self-expression. Independence Rock is more than a festival—it’s a tribute to these shared legacies. Through this partnership, we honor the spirit of discovery, adventure, and nostalgia that defines not only our riders but also the music lovers who continue to challenge conventions and embrace the extraordinary.”
The celebration didn’t end with the music. In a first for the festival’s 30th edition, Jawa Yezdi Motorcycles and BSA Motorcycles elevated the experience by hosting a two-day on-ground contest for over 7,000 music enthusiasts at Bayview Lawns on November 16th and 17th, 2024. The festivities culminated with Ronny Sequeira winning a Yezdi Roadster, presented by Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur and Vishal Choudhary, Chief Marketing Officer of Jawa Yezdi Motorcycles and BSA Motorcycles.
