Bengaluru – May 9, 2025 – Karnataka’s Minister for Electronics, IT/BT, Priyank Kharge, met with Phanimohan Kalagara, Chief Technology Officer of Gracenote (a Nielsen company), to discuss the growing importance of audience measurement and data analytics in the digital age.
During the meeting, Nielsen and Gracenote shared insights into their operations in India, highlighting the role of advanced technology in data measurement, predictive analytics, and content discovery. The discussion also explored how neutral, third-party measurement systems can enhance transparency and reliability—key elements in government-led digital initiatives.
“Data is always valuable, but its significance lies in how it is measured, interpreted, and applied,” said Minister Priyank Kharge. “We recognise Nielsen’s expertise in this space and fully support their continued operations in Karnataka.”
The interaction underscores Karnataka’s commitment to fostering a data-driven governance ecosystem by leveraging Bengaluru’s deep technology talent pool and innovation infrastructure.
