Netflix is making changes to its subscription tiers by potentially phasing out the least expensive ad-free basic tier for existing subscribers in certain regions. This move suggests they might be restructuring their pricing or offering new tiers that could include ads or other features. It’s common for streaming services to adjust their offerings based on consumer preferences and market conditions.
Netflix is seemingly planning to phase out its least expensive ad-free basic tier for existing subscribers. Numerous posts on social media including Reddit indicate that Netflix is now prompting some basic plan users to select a new plan to continue their subscriptions in some regions.
Last year, Netflix discontinued its basic plan for new or returning members in the US, Canada, and the UK. However, the company has not yet specified when it will begin phasing out the basic plan for existing subscribers in the US.
This move comes as part of Netflix’s broader strategy to streamline its subscription offerings and push more users towards its ad-supported and premium tiers. By phasing out the basic plan, Netflix aims to drive revenue growth and provide more value through its enhanced tiers.
It seems, existing subscribers in Canada and the UK will need to choose a new plan by July 13 to continue accessing Netflix’s content. The streaming giant doesn’t have any ad-supported tiers in India yet. In India, it offers a total of four plans, mobile, basic, standard, and premium. The basic plan which allows for 720p streaming across mobile phones, tablets, computers, and smart TVs limited to one active screen at a time, costs Rs 199 per month.
*Source: Financial Express
