~The strategic move aims to enhance Niyo’s position as the preferred financial partner for Indian students abroad~
Bengaluru, September 10, 2024: Niyo, India’s pioneering travel-banking fintech with a customer base of nearly 1.5 million forays into outward remittance to strengthen its offering for Indian students pursuing education abroad. This new offering is designed to provide a seamless, secure, and affordable way for students and their families to transfer money internationally, ensuring that the financial aspects of studying abroad are as stress-free as possible.
With Indian students making up 25 % of Niyo’s total customer base, the introduction of this remittance service aligns with the company’s strategic focus on this high-growth segment. In recent years, the number of Indian students studying abroad has surged, with over 1.3 million students pursuing higher education internationally in 2023 alone—a number expected to exceed 1.5 million by 2025. Niyo aims to achieve a market share of 50% among this cohort by FY26.
Vinay Bagri, Co-founder and CEO of Niyo, said, “We have always been at the forefront of innovation in travel banking, and the introduction of our outward remittance service is a natural extension of our commitment to supporting Indian students abroad. This service will not only make international money transfers more accessible but also reinforce our position as a trusted partner in their educational journey.”
“With the customer at the heart of everything we do, Niyo’s product offerings focus on delivering zero-cost solutions. From zero forex mark-up to zero convenience fee on flight bookings, zero service fee on visa applications, zero commission on mutual funds, zero surcharge fee on ATM withdrawals and zero platform fee on remittances, Niyo is setting a new standard for convenience and value addition,” Bagri added.
The remittance offering is tailored to meet the unique needs of students, offering competitive exchange rates, and a fully digital experience that allows for quick and easy transfers directly from the Niyo app. By simplifying the process, Niyo enables students to focus on their studies rather than worrying about financial logistics.
Niyo’s outward remittance service complements its existing suite of offerings, including the zero-forex markup card, which has already helped lakhs of students save on currency exchange fees. With this comprehensive approach, Niyo is poised to be the market leader of the said segment.
