National – August 12, 2024: WOW Skin Science, a leading beauty and wellness brand recently announced the launch of its new and improved Onion + Collagen Anti-Hair Fall range. This launch is perfectly lined up to solve for the surge in hair fall concerns at a time when the monsoon is sweeping across the country. This revamped formulation with Collagen delivers superior results and will go on to strengthen WOW’s position in the haircare category, elevating the brand’s popular onion-based hair care range to new heights of efficacy in the haircare category.
WOW Skin Science, a pioneer in introducing the onion haircare range in India, has grown the hair care category with first to market innovative products. Through extensive research they have launched the wonder active, Collagen, in a formulation with Onion for hair fall control. This formulation, rigorously tested with consumers, demonstrated significant hair fall reduction in just 2 weeks. It combines the trusted power of natural onion with the advanced, active benefits of collagen, a first in India’s haircare market. Embodying the essence of ‘Activated Naturals’, this combination offers an effective solution that leverages nature as well as science.
The new and improved WOW Onion + Collagen range, offers a dual-action approach to haircare: onion strengthens hair roots, while collagen forms a protective layer on hair strands to prevent dryness, repairs damage and improves texture. Together, they provide superior hair fall control and a silky, smooth finish, setting a new standard of haircare solutions in the rapidly growing onion haircare category.
On the launch, Manish Chowdhary, Co-Founder of WOW Skin Science, shared, “At WOW Skin Science, we understand that today’s consumers seek advanced solutions. Our new and improved Onion + Collagen range reflects our commitment to ‘Activated Naturals,’ blending natural ingredients with active components for exceptional results. We are confident that this breakthrough formulation, being the first in India to combine collagen with onion specifically for hair fall treatment, will set a new standard in haircare segment.”
To support the launch and build awareness of collagen in haircare, WOW Skin Science is implementing a 360-degree media activation strategy. This includes a fresh digital commercial featuring Urvi Singh, known for her role in Kota Factory. The campaign spotlights the tagline ‘Hair Fall ke liye OG nahi, OC,’ showcasing onion as the Original Gangster (OG) of hair fall control. Now, paired with collagen (OC), this dynamic duo emerges as the ultimate hair care solution, Onion + Collagen.
link to the video: https://www.youtube.com/watch?v=vxFGD7rZ8eE
WOW Skin Science’s new and improved Onion + Collagen range is poised to transform the hair care landscape, offering a modern solution to age-old hair fall problems, particularly during the challenging monsoon season. As India’s first hair care range to combine the power of onion with collagen, this ground-breaking range boasts a pure, toxin-free formulation, free from sulphates, parabens, and silicone, which ensures a gentle yet effective formula for your hair. The range is available across various channels, including e-commerce platforms and retail stores, making it accessible to hair care enthusiasts nationwide.
