Snap Inc. is set to kick off its first AR Roadshow in India, marking a significant milestone in its efforts to engage with the rapidly growing augmented reality (AR) developer community. India is one of the world’s most active AR market, with over 80% of Snapchatters using AR lenses daily[1] and monthly AR interactions exceeding 50 billion Lens plays[2].
Taking place from November 20th to 22nd, the multi-city AR Roadshow will take place in Delhi, Bangalore, and Mumbai. The events are hosted by top creators and developers from Snap Lens Network offering hands-on sessions to help developers hone their skills in AR creation using Snap’s Lens Studio, specifically geared towards engaging the Indian audience.
Here’s what attendees can expect:
- Expert-led Training: Snap Inc. specialists, along with India’s Top SLN creators, developers and partners, will lead workshops on advanced AR techniques and best practices for creating immersive experiences.
- Lens Studio Insights: Participants will learn to harness new features in Lens Studio that enhance creativity and customization.
- Brand Partnership Opportunities: Guidance on using AR to help brands and businesses drive meaningful engagement with consumers.
- Networking and Collaboration: An opportunity for developers to connect, exchange ideas, and collaborate on projects that push the boundaries of AR in India.
A lineup of Snap Inc. experts, including Joe Darko (Global Head of AR Developer Relations), and Srivatsan Jayasankar (Head of AR and Partnerships), will lead the sessions. Together, they’ll provide insights into AR creation, trends, and innovations that are particularly relevant to Snapchatters in India.
“India boasts one of the largest, most talented, and dynamic AR communities in the world. Through the AR Roadshow, our goal is to empower creators and developers with the tools and expertise they need to drive the future of AR innovation. By tapping into the creativity of local talent, we aim to create impactful and engaging experiences for the millions of Indian Snapchatters who engage with AR daily.” Srivatsan Jayasankar, Head of AR Partnerships, Snap Inc., India.
