Launched in October 2023, Hoop offers topical pain-relief, sleep-supporting, and muscle-recovery solutions infused with magnesium, eucalyptus, lavender, and other ingredients.
PV Sindhu will join D2C consumer health startup Hoop as a strategic investor and brand ambassador, the company announced in a statement. Hoop, which launched in October 2023, sells roll-ons, sprays, body washes, and lotions infused with magnesium, eucalyptus, lavender, among other ingredients. It currently boasts close to 50,000 customers across 1,000+ cities.
While the investment amount was not disclosed, the company specified plans to use the funds for channel expansion, product development, and marketing. Hoop offers topical pain-alleviating, sleep-supporting, and muscle recovery solutions through its website and Amazon. The company also plans to expand across all major digital channels such as e-pharmacies and quick commerce, although no timeline was revealed.
“Prioritizing pain relief, muscle recovery, and sleep is critical for athletes like myself. I tried Hoop products for months and was incredibly impressed with their value not just for athletes, but for anyone focusing on living an active life,” Sindhu commented on her strategic investment.
Founded by former McKinsey consultants Twinkle Uppal and Saharsh Agarwal, Hoop received a $100K equity-free grant from Spark Fellowship by Peak XV Partners. The company then onboarded multiple angel investors in the consumer space, including industry names like Rohit Kapoor (CEO, Food Marketplace, Swiggy), Abhinav Sinha (COO, OYO), Naiyya Saggi (Co-founder, Good Glamm Group), Suhail Sameer (ex-CEO, BharatPe), Shantanu Deshpande (Founder – Bombay Shaving Company), Kunal Suri (Former Managing Director, Food Panda), and Arjun Vaidya (Founder – Dr Vaidya’s). Hoop aims to carve a niche in the consumer wellness space, a market valued at approximately $20 billion in India today and growing at a steady pace of over 15% annually.
